Core Optimisation is a rapidly growing digital agency who are a Google Partner and a Meta Business Partner. We are looking for a newSenior PPC Specialistto join our team.As a Senior PPC Specialist, you will be responsible for managing, optimizing, and scaling paid media campaigns across multiple platforms, including Google Ads, Microsoft Advertising, and social media channels. With 5-8 years of experience in paid search, you will take a lead role in driving performance for key accounts, analysing campaign data, and implementing strategic recommendations that align with business goals. You will collaborate closely with cross-functional teams to ensure integrated marketing efforts and continuous performance improvement.Key Responsibilities:Campaign Management & OptimizationLead the development, execution, and management of PPC campaigns across Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.Continuously monitor campaign performance and optimize bids, ad copy, keywords, and landing pages to improve ROI, click-through rates (CTR), and conversion rates.Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies.Develop and test A/B strategies for ad creatives, landing pages, and audience targeting.Data Analysis & ReportingAnalyse performance data and create detailed reports that provide actionable insights on key performance indicators (KPIs), such as ROI, cost-per-conversion (CPC), and quality scores.Leverage data to identify trends, forecast outcomes, and propose strategies for scaling successful campaigns.Work with analytics tools like Google Analytics, Google Data Studio, and other platforms to track and report on the performance of PPC efforts.Strategic Planning & ExecutionCollaborate with the team to align PPC efforts with broader digital marketing strategies and business objectives.Develop and implement strategies to drive growth in key business metrics, such as lead generation, customer acquisition, and revenue.Keep up to date with industry trends, best practices, and platform updates to ensure campaigns remain cutting-edge and competitive.Client & Stakeholder CommunicationBe confident in being the primary point of contact for clients and internal stakeholders regarding PPC campaign performance and strategy.Present campaign results, strategic recommendations, and performance updates to clients and senior management in a clear and actionable manner.Provide guidance and mentorship to junior team members, helping to build and refine their PPC skills.Budget Management & ForecastingOversee and manage PPC budgets, ensuring cost-efficient spending and alignment with financial goals.Provide accurate forecasts for campaign budgets, expected performance, and potential ROI.Track, measure, and report on monthly spending to ensure adherence to budget plans.Required Skills & Qualifications:5-8 years of experience managing PPC campaigns with a proven track record of driving successful, high-ROI campaigns.Deep knowledge of Google Ads, Microsoft Ads, with META ads being a bonusProficiency with Google Analytics, Shopify, Looker Studio, and META Search.Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.Excellent understanding of keyword research, audience targeting, and competitive analysis.Hands-on experience with A/B testing, bid management tools, and automation techniques.Ability to manage multiple accounts and priorities in a fast-paced environment.Strong verbal and written communication skills, with the ability to present insights and strategies clearly to clients and stakeholders.Google Ads certification is a plus.