Job Title: Sales and Enrolment Officer
Department: Commercial
Salary: Competitive base salary plus uncapped commission and pension
Overview
The Sales and Enrolment Officer is a target driven role responsible for managing and converting high quality enquiries into student registrations. Acting as the key point of contact for prospective learners, you will guide applicants through the admissions journey using a consultative, needs led approach to identify the right fit and drive strong conversion rates.
This role requires a disciplined sales mindset, excellent relationship building skills, and the ability to manage a high-volume pipeline while achieving monthly and quarterly enrolment targets. The successful candidate will balance commercial performance with a high-quality, ethical learner experience aligned with the organisation's standards and regulatory requirements.
Key Responsibilities
Lead management and applicant qualification
1. Respond promptly to inbound enquiries via phone, email and virtual consultations, meeting agreed response time and activity KPIs
2. Qualify and triage prospective students using structured criteria to identify high intent, high suitability applicants
3. Conduct structured discovery conversations to understand goals, motivations, timing and readiness to apply
4. Provide clear and accurate information on programmes, entry requirements, schedules, fees and learner outcomes
5. Prioritise follow ups based on lead quality, engagement levels and likelihood to convert
Sales pipeline and target delivery
6. Achieve defined monthly and quarterly sales and enrolment targets
7. Manage an active pipeline in the CRM including follow ups, task management, forecasting and reporting
8. Maintain accurate pipeline notes and stage tracking to ensure visibility and momentum
9. Monitor and report on key performance metrics including conversion rates, consultation volumes and enrolment outcomes
10. Adjust daily sales activity to maximise performance and ensure consistent progress toward targets
Applicant conversion and support
11. Guide applicants through application, documentation and enrolment steps to ensure completion
12. Maintain regular contact throughout the decision making process to increase enquiry to registration conversion
13. Handle objections professionally, addressing concerns with confidence and offering solutions that support decision making
14. Deliver a high quality, ethical sales experience that reflects the organisation's standards and values
Events and lead nurturing
15. Support webinars, information sessions, open days and recruitment events (online and in person where required)
16. Follow up effectively with attendees to convert interest into consultations and applications
17. Work to daily and weekly outreach targets including calls, follow ups, consultations booked and applications progressed
Collaboration and continuous improvement
18. Collaborate with admissions, academic and operational teams to ensure accurate information and smooth applicant progression
19. Share insights on lead quality, applicant trends, objections and conversion barriers
20. Contribute to continuous improvement initiatives to optimise the enrolment journey and overall sales performance
Skills and Experience
21. Experience in a target driven sales environment such as enrolment, recruitment, telesales, account management, customer success or inbound sales
22. Proven ability to qualify and convert leads using a consultative approach
23. Confident phone based communicator with strong influencing and relationship building skills
24. Strong CRM capability with experience managing pipeline stages, tasks and reporting
25. Highly organised with excellent follow up discipline and attention to detail
26. Ability to thrive in a fast-paced, performance driven environment
27. Strong team player with a positive, proactive and solution focused approach
Ideal Candidate Profile
28. Highly motivated by targets, commission and measurable performance outcomes
29. Commercially minded with a strong sense of ownership and accountability
30. Enjoys guiding prospective learners through important enrolment decisions
31. Resilient, persuasive and confident in handling objections
32. Takes ownership of results and consistently delivers on commitments
33. Operates with integrity, professionalism and a learner-first sales approach