Overview
Yomali is entering its next phase of commercial scale across a portfolio of SaaS, FinTech, eCommerce, and service businesses. This role exists to architect and lead a scalable, measurable inbound acquisition engine that generates pipeline consistently across multiple businesses.
What You’ll Own
Growth & Lead Generation
Build scalable B2B inbound lead generation systems
Launch and optimize paid acquisition campaigns across:
Google
LinkedIn
Meta
YouTube
Emerging channels
Create landing pages, conversion funnels, nurture flows, and lead qualification systems
Drive measurable pipeline and revenue growth across portfolio companies
Own CAC, ROAS, conversion rates, attribution, and marketing ROI
Content & Storytelling
Build a repeatable content engine focused on authority, trust, and demand generation through video content, case studies, thought leadership, webinars, and social media content.
Help position each business within the portfolio as a market authority.
Systems & Marketing Infrastructure
Build and implement the modern marketing stack from scratch
Create reporting, analytics, attribution, and tracking systems
Continuously optimize campaigns and funnels based on performance data
Establish scalable marketing processes and workflows
Team Building & Leadership
Start as a highly hands‑on individual contributor
Hire and scale a lean, high‑performing growth team over time
Manage agencies, freelancers, AI workflows, and future internal hires
Build a culture of experimentation, speed, accountability, and measurable outcomes
What Success Looks Like
First 60 Days
Audit current marketing landscape across portfolio companies
Define ICPs, positioning, funnels, and GTM priorities
Launch initial acquisition experiments
Build strategic roadmap for scalable growth
3–6 Months
Lead generation engines producing qualified inbound pipeline
Positive ROI established within at least one business unit
Website and brand transformation underway
Marketing stack fully operational and measurable
After 12 Months
Predictable inbound pipeline across portfolio companies
Strong SEO and social growth
Clear authority positioning in target markets
High‑performing growth team established
Marketing operating as a measurable revenue engine
What We’re Looking For
Must‑Haves
Proven success building B2B growth and lead generation systems
Hands‑on paid media buying experience
Deep understanding of:
Funnels
Attribution
Conversion optimization
Lead qualification
Performance marketing
Experience driving measurable revenue impact through marketing
Strong storytelling and communication skills
Ability to operate autonomously in fast‑moving environments
Comfortable building from zero with limited structure
Nice‑to‑Haves
Experience within SaaS, FinTech, eCommerce, or digital‑first businesses
Experience scaling marketing teams from 0 → 1
Strong LinkedIn or personal brand presence
Familiarity with AI tools, automations, and modern growth workflows
Who Thrives Here
A builder first, a growth operator second, a strategist third
Leadership with high autonomy, problem‑solving focus, and ownership of revenue outcomes
Comfort with building systems from scratch, testing quickly, and iterating constantly
Derives motivation from ROAS, CAC, pipeline, revenue, and conversion rates, not vanity metrics
What’s In It For You
Rare opportunity to architect a portfolio‑wide growth engine
Massive ownership and visibility
Opportunity to build and scale your own marketing organization
Direct impact on company growth and revenue
Exposure across SaaS, FinTech, eCommerce, and services businesses
Long‑term executive growth opportunity
Yomali is a portfolio of ambitious, fast‑growing businesses spanning SaaS, FinTech, eCommerce, and service industries. We build scalable companies with strong operational foundations, modern growth infrastructure, and long‑term acquisition ambitions in a fast‑moving, entrepreneurial, and highly execution‑focused environment.
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