We’re looking for a Head of Marketing Planning - Planning Excellence, to join our Marketing Planning & Partnerships team in Marketing Services, at Flutter UK & Ireland on a 12‑month fixed‑term contract.
This newly formed role will enable effective planning connection points between UK & Ireland brands and Marketing Services, acting as a conduit across teams. You will lead the adoption of shared frameworks, processes, playbooks, and governance that make collaboration more efficient, strategic and portfolio‑led—maximising the Flutter Edge. Success will be measured by clear alignment, reduced friction, and strong adoption of shared ways of working at the interface between teams. You will work closely with the Director of Marketing Planning & Partnerships, Brand teams, and Marketing Services to ensure brand objectives are supported and delivery is operationally ready.
What You’ll Do
Own the central marketing planning operating model, embedding shared frameworks, principles, templates, playbooks, and governance to raise standards, improve efficiency, and reduce friction across UKI brands and Marketing Services.
Lead senior‑level, cross‑brand collaboration and prioritisation, clarifying objectives and support requirements, setting up key forums, and driving alignment, decision‑making, and best‑practice sharing across the UKI portfolio.
Provide a clear, portfolio‑level view of Marketing Services resource requirements, identifying conflicts, dependencies, and constraints, and supporting prioritisation and reallocation where required.
Identify gaps, tensions and opportunities across the portfolio, working with brands and Marketing Services to resolve issues and unlock improvements.
Develop and deploy insights, measurement, and performance tools to enable data‑led planning decisions and continuous optimisation.
Foster a culture of continuous improvement and shared learning, strengthening planning capability and impact across brands and Marketing Services.
How You’ll Do It
Proven experience in marketing planning, integrated marketing or marketing operations, ideally at a portfolio or multi‑brand level.
Deep understanding of brand, media, digital, CRM, creative marketing and measurement, with the ability to apply insight to strategic decisions.
Skilled at designing and embedding frameworks, processes and repeatable ways of working to improve efficiency and consistency across multiple brands.
Experienced in navigating complex, multi‑brand organisations, simplifying complexity and influencing senior stakeholders to drive alignment and prioritisation.
Strong senior stakeholder management and communication skills, with confidence to lead cross‑brand discussions and forums.
Collaborative, proactive and results‑focused, able to embed new ways of working and raise planning standards across a portfolio of brands.
What’s In It For You
Flexible ways of working – home or office, it’s your choice!
£1,000 learning fund
Twice‑yearly bonus (with part of it guaranteed!)
Pension contribution scheme
Private healthcare
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
16 hours paid volunteering time per year
Unlimited holiday
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market‑leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
By Changing the Game, we believe we can deliver long‑term growth while promoting a positive, sustainable future for the industry. We are well‑placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group‑wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.
Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.
About Flutter UK & Ireland
The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents — creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover…
We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
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