Company Description
Sister's Act Consult and Foundation is a nonprofit organization dedicated to fostering inclusion, awareness, and empowerment within communities. We focus on integration and inclusion, awareness of business, career, health, education, and politics, and strengthening family relationships and networking opportunities. Our mission is to create an enabling environment for interaction, information sharing, and relationship building among people in society. The motto of our organization is, "The HEART of a sister is seen in her ACT."
Role Overview
We are seeking a
Social Media Manager
to manage our social media platforms, increase engagement, and grow our online presence.
The ideal candidate should have a creative eye for content, understand audience engagement strategies, and demonstrate prior success managing social media for other brands or organizations.
Key Responsibilities
Strategy and Brand Positioning
* Develop a cross-platform social media strategy aligned with the foundation's identity and goals.
* Define and maintain a consistent brand voice and visual style across all channels.
* Focus on high-growth platforms such as
Instagram (Meta)
and
TikTok
, in close coordination with the Brand Marketing Team Lead.
Editorial Planning & Content Management
* Develop audience-specific growth strategies for each channel, including trend and competition analysis in the beauty and lifestyle environment.
* Create and maintain a comprehensive editorial calendar aligned with marketing objectives.
* Identify relevant topics, plan campaigns, and coordinate content across platforms (Instagram, Pinterest, LinkedIn, etc.).
* Develop effective content for new products, brand moments, and seasonal campaigns.
Content Creation & Storytelling
* Conceptualize and produce creative, platform-specific content (reels, stories, live sessions, behind-the-scenes).
* Write engaging captions, hooks, and calls-to-action in a consistent, brand-aligned tone.
* Plan and moderate interactive formats such as tutorials, expert talks, and challenges.
* Develop and implement online announcements and campaigns that align with the foundation's mission and activities.
General Tasks
* Implement the overall social media strategy in line with organizational goals.
* Manage daily posting and engagement across all platforms (Facebook, Instagram, X/Twitter, TikTok, etc.).
* Track analytics and growth metrics to improve performance.
* Collaborate with the team to promote events, campaigns, and community initiatives.
Qualifications
* Proven experience managing social media accounts for brands, NGOs, or public figures.
* Strong communication and content creation skills (graphic design or video editing a plus).
* Ability to work independently, meet deadlines, and manage multiple projects.
* Creativity and familiarity with current social media trends, algorithms, and best practices.
Compensation
Competitive remuneration applies and will be discussed during the interview.