Omnichannel Marketing Lead – Western EuropeLocations: Ireland, the United Kingdom, or France.Team OverviewThe Omnichannel Strategy & Optimization Lead at Resmed will focus on driving regional digital strategy and performance optimisation across Western Europe, ensuring that local marketing initiatives align with a unified global digital marketing framework. This senior leadership role is designed for an experienced digital marketer with agency experience, strong regional strategy skills, and a proven ability to mentor and scale performance‑driven teams. The position involves evolving EMEA campaign strategies into a cohesive regional roadmap that enhances predictability, promotes shared learning, and accelerates performance maturity, while leading test‑and‑learn frameworks, connecting regional KPIs to enterprise goals and optimising campaigns for Consumer, Provider, and Brand audiences. It requires a combination of strategic thinking, operational rigor, and collaborative influence to achieve consistent campaign planning and performance excellence across Resmed’s global footprint.ResponsibilitiesDevelop and maintain a regional omnichannel strategy framework that aligns regional objectives with enterprise‑level goalsTranslate global playbooks, frameworks, and optimisation standards into regional omnichannel strategies and insightsChampion a test‑and‑learn culture—facilitating agile experimentation and performance improvements across markets and audience segmentsIdentify performance trends and synthesize regional learnings into actionable global guidance for campaign orchestrationPartner closely with Omnichannel Capability Leads (SEO, Advertising, Social, Lifecycle, Web Experience) to align strategic planning with channel expertise and innovationCollaborate with internal partners in Brand, Corporate Communications, Analytics, Creative, and Marketing Ops to ensure effective campaign set‑up, measurement, and optimisationStay current on evolving global privacy, data, and advertising regulations impacting healthcare and medical device marketingBuild strong relationships with regional marketing leaders and provide consultative support for strategic planning, media mix, and investment allocationQualifications and Experience8+ years of experience in omnichannel or digital marketing, including campaign strategy, performance marketing and optimisationSignificant agency experience is a benefit—including technology expertise, team leadership, client engagement, and multichannel strategy developmentProven track record of leading and mentoring high‑performing strategists and specialistsDeep knowledge of digital activation strategy across paid, owned and earned media channelsExperience developing and operationalising agile testing frameworks for campaign performance improvementDemonstrated success aligning global and regional strategies, with emphasis on the Western Europe markets in EMEAFamiliarity with digital marketing in regulated industries, particularly medical devices, healthcare or life sciencesComfortable working with platforms and tools such as Google Ads, Meta Business Suite, Amazon Ads, DV360, GA360, Looker, DataDog, WordPress, HubSpot and A/B TastyExcellent communication, stakeholder management and presentation skills—capable of influencing across marketing and executive levelsStrong analytical mindset with the ability to translate data into strategic decisions and optimisation plansStrong proficiency in English is required. Knowledge of French is a plus.BenefitsAt ResMed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisationCompetitive benefitsReferral bonus and access to ResMed’s preferred share‑holding programmeInternal career opportunity – joining an international fast‑paced and massively growing companyWhat’s Next?Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that is challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!Seniority levelMid‑Senior levelEmployment typeFull‑timeJob functionMarketing and SalesIndustriesSoftware Development, IT Services and IT Consulting, and Medical Equipment Manufacturing
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