Reports To
Chief Executive Officer (CEO)
Location
Limerick Chamber, 96 O’Connell St. Limerick (Hybrid)
Salary
Salary commensurate with experience and qualifications.
About the Role
As part of the senior leadership team, the Membership & Engagement Manager is responsible for developing and delivering a high-impact membership growth strategy, a compelling events programme, and integrated communications that enhance the Chamber’s influence, value proposition, and reputation.
This role calls for a strategic thinker with a track record of execution. Someone who can plan and deliver high-profile events, drive innovation in member experience, and align activities with the Chamber’s overarching vision for regional economic development.
What Success Looks Like
* Delivery of high-impact events that elevate the Chamber's brand and deliver ROI
* Measurable growth in member satisfaction, retention, and new member acquisition.
* Increased visibility and influence of the Chamber across traditional and digital channels.
* Strategic alignment with CEO and Board on commercial and engagement goals.
Key Responsibilities
Membership Growth & Engagement
* Drive membership growth by identifying and engaging prospective members through proactive outreach, networking, and targeted campaigns.
* Develop and implement strategic membership growth plans, with a clear focus on attraction, retention, and pipeline development.
* Maintain an accurate pipeline of leads and regularly report on progress against defined KPI’s and growth targets.
* Manage the full membership lifecycle: from acquisition and onboarding to engagement, retention, and renewal—ensuring a seamless and value-driven member experience.
* Build and maintain strong relationships with members to maximise engagement, satisfaction, and awareness of member benefits.
* Leverage the Chamber’s CRM system & digital/social tools to monitor engagement, track satisfaction metrics, and generate insights that inform data-led growth and retention strategies.
* Plan and lead targeted acquisition and retention campaigns, developing tailored value propositions for different segments within a tiered membership model.
* Collaborate with cross-functional teams to create high-impact, exclusive member experiences that reinforce the value of membership to Limerick Chamber.
Event Management
* Plan, design and deliver a diverse and engaging events programme, including networking sessions, policy forums, flagship conferences and signature events including the Mid-West’s largest annual business lunch, Annual Business Awards and Presidents Dinner.
* Identify and maximise revenue opportunities by developing commercially viable events, managing operational aspects including venue sourcing, supplier coordination, bookings, speaker engagement, and ticketing logistics.
* Ensure all events consistently deliver exceptional attendee experience, strong brand presence, and measurable return on investment.
* Innovate and introduce new event formats—including in-person, hybrid, and digital—to meet evolving member needs and expand reach.
* Lead post-event analysis, analysing key performance indicators and attendee feedback to drive continuous improvement and elevate future events.
Marketing, Communications & Engagement
* Lead all Chamber communications, overseeing content creation, branding, and deliver campaigns across print and digital platforms.
* Implement a digital-first engagement approach, including a streamlined member onboarding experience and digital member packs.
* Serve as the brand guardian, ensuring consistent tone, visual identity, and messaging across all member and public-facing touchpoints to strengthen brand recognition and trust
Key Requirements
* 5+ years in a senior-level role in events, marketing, or membership management, preferably in a member-based or non-profit organisation.
* Proven ability to generate commercial revenue, manage budgets, and deliver against KPIs.
* Demonstrated success in designing, executing marketing and communications strategies across digital and traditional platforms - proven experience in measuring their success.
* Proven proficiency in CRM systems and digital engagement tools to manage member data, track interactions, and generate insights.
* Demonstrated expertise in event strategy, integrated marketing, and stakeholder engagement.
* Excellent written and verbal communicator, with a keen eye for brand consistency and messaging clarity. Experience presenting to senior stakeholders or boards an advantage.
* Self-motivated and proactive, with a solutions-oriented mindset and a passion for delivering value to members.
* Experience working collaboratively in a lean team environment and adapting to evolving organisational needs.
Desirable
* Knowledge of the local business environment and sector trends is highly desirable.
* Experience working with Boards or governance frameworks.
* Strong regional network across the Mid-West public/private sectors.
* Knowledge of economic development or regional policy (an advantage).
* A relevant qualification in business, marketing, communications, or event management.
* Ongoing CPD or postgraduate study is valued.
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