Job Description Dunnes Stores is Ireland's leading retailer positioned at the cutting edge of food, home and fashion retailing. We are Irish owned and operate over 130 stores across Ireland, Northern Ireland, and Spain, as well as growing online store offers and a Dunnes Stores loyalty app. We are expanding our service and product offering for our customers all the time. This role is responsible for delivering customer, category and brand insights to drive commercial performance and strategic growth across Dunnes Stores. The position focuses on analysing customer behaviours, segment performance and market trends to identify opportunities for category improvement, market share growth and enhanced customer value We are currently looking for a Retail Insight Specialist, ideally with experience of driving business growth through analysis of data related to customer behaviour and category insights. The successful candidate will have the following responsibilities: Responsibilities: Analyse and present customer profiles and behaviours for Dunnes Stores Brands, Key Departments or Product Ranges and identify areas of opportunity for category improvement. Support business growth by identifying trends and strengths/weaknesses associated with customer segments for each Category, Brand or Range. Partner with the Dunnes Stores Buying Teams to track Category performance to grow market share per category. Advise on KPI goals per customer segment and ensure tracking is in place to understand business performance and goal attainment, identifying root cause of non-performance. Critique the impact new categories could bring in terms of market share and customer base growth, including what effect this can have for the Dunnes Stores brand overall. Identify priority improvement or corrective actions based on Market Share or Customer Growth impact which you will calculate using internal & third party data e.g. EPOS and Kantar. Prioritise management by exception business intelligence solutions to generate transformative, consumable and actionable business insights. Track the financial, market and customer impact of implemented action and trade plans. Track competitor (direct, indirect, replacement) profiles of pricing, promotions (product/voucher etc.), range, assortment, sales channel, fulfilment channel and marketing strategies. Outline benchmarks Dunnes Stores need to track for future market growth and customer value growth. Requirements: Proven experience as a customer, category or brand insight analyst or data analyst within a consumer focussed, retail or ecommerce business. Strong preference for experience in Fashion, Clothing, Homeware, Food, Hospitality or Grocery category. Experience of analysing business performance at a customer segment or category level of data. Experience in creating or validating customer segments, profiles and personas. Knowledge of how to use epos, third party or customer data to inform range reviews, pricing strategies or informing new product development or positioning. Knowledge of how customer or segment attributes are created and used for developing marketing campaigns or for targeting customers with offers and promotions. Highly data literate with experience of sourcing, analysing and reporting by turning raw or reported data from multiple sources into meaningful insights. Strong data and insight visualisation skills for consumption at all levels of a business, from business owner/senior executive level to junior buyer or marketing specialist level. Experience reporting on or presenting key findings and actionable recommendations to senior stakeholders. Hands on knowledge of how to share data for analytical use or for performance tracking within BI and Dashboarding tools for general business consumption. Excellent level of data validation techniques and data accuracy. Retail Category or Customer Insight & Analysis experience is a distinct advantage including familiarity with internal loyalty data and external 3rd party market data sources e.g. Kantar, Social Listening and bespoke contracted tracking e.g. Brand tracking. Capacity to work in a fast-paced, cross-functional team environment If this sounds like the job for you, please apply and tell us why you would be perfect for this challenging and rewarding role! Dunnes Stores is an Equal Opportunities Employer.
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