About the RoleWe're seeking a technically-minded Digital Marketing Specialist with a strong foundation in software engineering and a keen design sense to lead our marketing. This role combines strategic digital marketing (95%) with occasional IT support (5%), requiring someone who can bridge the gap between marketing creativity and technical execution.Important Note: During the initial training period, you will be required to process student bookings through HubSpot. This is a critical component of our business operations, as HubSpot serves as our central booking processing system. Understanding this workflow is essential to effectively managing our marketing automation and customer journey optimisation.Primary Responsibilities (95% - Digital Marketing)HubSpot Marketing OperationsManage and optimise our HubSpot marketing platform, including workflows, automation, and integrationsProcess student bookings through HubSpot (required during initial training period to understand our core business operations)Build and maintain marketing automation sequences to nurture leads through the customer journeyConfigure and manage HubSpot CRM properties, custom objects, and reporting dashboardsEnsure data integrity and proper integration between HubSpot and other marketing toolsEmail Design & Campaign ManagementDesign highly converting email templates using HubSpot Email Template builderCreate engaging email campaigns from concept to execution, including A/B testing strategiesOptimise email deliverability, open rates, and click-through ratesSegment audiences and personalise email content based on user behaviour and demographicsWeb Design & DevelopmentDesign and develop landing pages optimised for conversion using HubSpot CMS or similar platformsBuild and maintain WordPress websites using Elementor page builderImplement responsive web design principles to ensure seamless experiences across devicesCollaborate on website updates, user experience improvements, and conversion rate optimisationOccasionally utilise front-end technologies (HTML, CSS, JavaScript) for minor customisations and adjustmentsWork collaboratively with third-party developers on more complex technical implementationsManage WordPress plugins, themes, and site performance optimisationSupport integration and API connections between marketing systemsDocument technical processes and create training materials for the teamSocial Media & LinkedIn ManagementDevelop and execute social media strategies across platforms (LinkedIn, Facebook, Instagram, Twitter, etc.)Create engaging social media content that aligns with brand voice and campaign objectivesManage LinkedIn company page and employee advocacy programmesMonitor social media metrics, engagement rates, and audience growthImplement social media advertising campaigns and optimise for performanceEngage with community members and respond to comments and messagesCampaign Management & ROI AnalysisPlan, execute, and manage multi-channel digital marketing campaigns (email, social, web, paid media)Track campaign performance using analytics tools and provide actionable insightsCalculate and report on marketing ROI, attribution modelling, and revenue impactDevelop and maintain marketing dashboards to monitor KPIs and campaign effectivenessConduct regular performance reviews and optimise campaigns based on dataSecondary Responsibilities (5% - IT Support)Provide basic technical troubleshooting for a small team (infrequent support required)Assist team members with occasional software and hardware issues as neededFull comprehensive training will be provided for all IT support responsibilitiesRequired QualificationsTechnical SkillsBachelor's degree in Software Engineering, Computer Science, or related technical field (or equivalent experience)Working knowledge of HTML, CSS, and JavaScript for minor customisationsExperience with HubSpot Marketing Hub (certification preferred)Demonstrated ability in email design and developmentProficiency with WordPress and Elementor page builderKnowledge of responsive web design principles and best practicesUnderstanding of APIs, integrations, and marketing technology stacksBasic IT troubleshooting skills for supporting a small team with infrequent technical issuesMarketing Skills3+ years of experience in digital marketing with focus on campaign executionStrong design sense with an eye for aesthetics, layout, and user experienceProven track record of designing and executing successful email marketing campaignsExperience managing social media platforms and creating engaging contentFamiliarity with social media management toolsStrong understanding of LinkedIn marketing strategies and B2B social media best practicesStrong understanding of marketing analytics, KPIs, and ROI measurementExperience with A/B testing, conversion rate optimisation, and user experience designKnowledge of SEO, SEM, and digital marketing best practicesAdditional RequirementsWillingness to learn our student booking processes during the onboarding periodStrong attention to detail and commitment to data accuracy (critical for booking operations)Excellent analytical skills with ability to translate data into actionable insightsStrong project management abilities and attention to detailAbility to work independently and manage multiple prioritiesExcellent communication skills and ability to explain technical concepts to non-technical stakeholdersAbility to collaborate effectively with third-party developers on technical projectsPreferred QualificationsExamples of previous web development projects (highly desirable)HubSpot Marketing Software Certification (highly preferred)HubSpot Email Marketing CertificationHubSpot CMS for Marketers CertificationHubSpot Social Media Marketing CertificationHubSpot Inbound Marketing CertificationWordPress development experience and familiarity with WordPress ecosystemExperience with design tools such as Figma, Adobe Creative Suite, or CanvaFamiliarity with Google Analytics, Google Tag Manager, and other analytics platformsExperience with paid social media advertising (LinkedIn Ads, Facebook Ads Manager, etc.)Experience with marketing automation platforms beyond HubSpotExperience in growth marketing or performance marketingUnderstanding of social media analytics and reporting toolsJob Type: Full-timePay: €40,000.00-€50,000.00 per yearWork Location: In person