Marketing Professional Opportunity
This role is ideal for a skilled marketer who can leverage their knowledge of digital marketing channels to promote a luxury resort estate and 5-star hotel and wedding venue.
Key Responsibilities:
* Develop and execute strategic digital marketing campaigns across multiple platforms including web, SEO/SEM, email, social media, content and display advertising.
* Ensure all digital channels are maintained and up-to-date, with a focus on user experience and design.
* Collaborate with department heads to create and implement comprehensive digital marketing and editorial calendars.
* Analyze metrics from Google Analytics and Webmaster Tools to optimize campaign performance.
* Effectively promote the hotel as a wedding venue online through targeted outreach to wedding portals and online journals.
* Engage with customers across social media channels by responding to comments and direct messages in a timely manner.
* Work closely with individual departments to develop new content for online use and capture opportunities for growth.
* Deliver regular reports on social media performance to stakeholders.
* Manage the online presence of the hotel across all major review platforms.
A successful candidate will possess a strong understanding of marketing principles, with experience in social media, digital marketing and data analysis. They should be able to work effectively in a team environment and communicate complex ideas clearly.