Originally selling workwear to local mariners and practical overalls to artists, our story began in a small shop in Penzance in 1981. Over the years we’ve grown into a leading UK lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale partners and a thriving online business, but never losing touch of our roots.
Our passion for well‑crafted clothing, exemplary customer service and connection to our local communities drives everything we do. As we continue to grow in the UK and internationally we are focussed on delivering excellence across every touchpoint, whether that is at our warehouse, in store or through our customer service channels, building a team that shares our values.
Each employee plays a part in the success of Seasalt, and this was evidenced by our Drapers Award win of “Best Place to Work”.
Assistant Store Manager (Westport)
Our Assistant Store Managers are part of the Store Management team, helping to build a successful business, maximising profitability, and driving KPI targets. They support all aspects of running a Seasalt store and encourage the team to deliver the high standards our customers expect. This role is a stepping stone in your retail career, with many Assistant Store Managers going on to be Store Managers.
Responsibilities
Assist the Store Manager in creating a service culture within the store team that puts the customer at the heart of everything they do.
Enable the store team on how to recommend additional services to drive sales such as omni‑channel selling, gathering customer data, and recommending add‑on purchases.
Support the Store Manager with recruitment, building a diverse and passionate team.
Drive store sales, profitability and consistent KPI achievement, understanding what is required to drive performance.
Coaching and developing the store team through regular 121s, supporting with development plans when appropriate.
Communicate store performances to your team and key stakeholders, providing regular feedback, highlighting any risks and opportunities for sales.
Implement store visual merchandising, windows standards and guidelines and utilise all product, category and bestseller information to maximise commercial opportunities within the store.
Utilise all product information to maximise sales opportunities.
Manage store operations such as stock management, loss prevention, escalation and incident reporting, health, safety, GDPR, cash handling, key holder responsibilities and store safety standards.
Be a key holder for the store and have sole responsibility for running the store when required.
Skills & Qualifications
Previous experience in leading a team at supervisor level or above, preferably in a retail or equivalent environment.
Demonstrated ability to drive key KPI achievement and manage budgets.
Excellent communication skills and ability to build a culture of trust.
Strong retail skills, product knowledge and commercial know‑how.
Proactive problem‑solving abilities and willingness to share ideas and think creatively to achieve results.
Benefits
Salary €27,840.
34 days paid annual leave, increasing with length of service.
Uniform allowance.
50% employee discount.
Health Cash Plan scheme to cover everyday health expenses plus virtual 24/7 GP service.
Free access to the Employee Assistance Programme through Retail Trust with 24/7 mental health support and counselling.
Enhanced family leave policies.
Pension Scheme with generous 7% employer contributions.
Life assurance programme.
Learning and Development opportunities.
Two days per year paid volunteering opportunities.
Employee networks, including the Inclusion Network.
Application Information
We love to celebrate uniqueness, and are committed to making Seasalt a place where everyone feels they belong. We invite a diverse range of candidates to apply. If this role would make you excited to come to work every day, please apply. We are happy to help with any adjustments to our recruitment process and beyond. Please note we are unable to accept CVs and applications over email.
Contact: careers@seasaltcornwall.co.uk
Closing date for applications is 23/12.
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