Senior Director, Sprite and Schweppes – Emerging BrandsThe Senior Director, Sprite and Schweppes – Emerging Brands is a leadership role, accountable for defining and driving the end‑to‑end strategy for emerging brands built on Sprite and Schweppes. This includes leading Absolut and Sprite and Schweppes Mixed across 15 markets, as well as shaping the rollout and development of future brands within the emerging category agenda. The role operates at the intersection of brand strategy, innovation, commercial execution, and system leadership, ensuring global strategies translate into impactful, scalable results across Operating Units, countries, bottlers, and external partners.This role is ideal for a senior marketing leader with deep global experience, strong financial and strategic acumen, and a proven ability to lead through complexity. You bring a consumer first mindset, comfort with ambiguity, and the ability to align diverse internal and external stakeholders around a shared ambition. Your leadership will help define Coca‑Cola’s future in adult and emerging occasions while reinforcing the company’s standards for brand building, digital excellence, and modern marketing.What You’ll Do For UsSet and lead the global end-to-end marketing strategy for Sprite and Schweppes Emerging Brands, including Absolut and Sprite and Schweppes Mixed, from brand positioning through executionDrive global business ambition and long range and annual business planning performance against volume, value, and system growth targetsDefine and steward brand positioning across communication, innovation, visuals, channels, and price architecture to ensure consistency, relevance, and impactLead the innovation strategy for the portfolio, including new product development, packaging, channel expansion, and future brand opportunitiesDeploy the Coca‑Cola way of marketing and commercial execution at scale, with a strong focus on digital, data, and artificial intelligence adoptionServe as the primary global interface with Integrated Marketing Experience and Innovation teams to drive brand agendas and accelerate speed to marketPartner closely with Sprite and Schweppes global brand teams to ensure alignment and leverage across core and emerging brand strategiesInfluence Operating Units, countries, and bottlers to adopt and deploy global strategies effectively, balancing standardization with local relevanceLead external partner relationships, including alignment on business targets, performance management, communication strategies, and innovation roadmapsEnsure strong co‑brand alignment and value creation with external partners by building trust based, senior level relationshipsOversee marketing and commercial performance management, including tracking results, synthesizing insights, and course correcting plans as neededOptimize demand marketing investment in partnership with Operating Units to drive effectiveness, efficiency, and long‑term brand equityContribute to the development of the adult readytodrink category vision and strategic direction at an enterprise levelInspire, engage, and align the global marketing community through clear vision, high standards, and a culture of accountability and learningRequirements & QualificationsUniversity experience in marketing, business, economics, or a related field15+ years of progressive professional experience in marketing, brand management, or general management rolesLeadership experience across global and operating unit scopes within complex, matrixed organizationsProven track record of developing and scaling end-to-end global brand strategies that deliver sustained growthExperience leading emerging, adjacent, or adult categories, with comfort operating in new or evolving spacesStrong financial acumen, including ownership of business performance, investment prioritization, and growth forecastingDemonstrated ability to lead diverse, cross‑functional teams, including innovation, research and development, commercial, and finance partnersExperience working with bottlers or local and trade marketing environments, with strong system influence skillsProven capability to lead complex external partnerships and create shared value across co‑owned or codeveloped brandsDeep consumer and cultural curiosity, with the ability to translate insights into winning strategiesHigh digital, data, and artificial intelligence fluency, including experience applying modern marketing technologies at scaleStrong executive communication skills and the ability to influence without direct authorityComfort operating in ambiguity with a growth mindset and a bias for actionWhat We’ll Do For YouProvide the opportunity to shape one of Coca‑Cola’s most strategically important emerging growth platforms and influence the future of adult occasionsOffer senior level exposure and partnership across global marketing leadership, Operating Units, bottlers, and external brand partnersEnable you to lead at global scale, balancing long‑term vision with near‑term impact in a high visibility roleSupport your continued growth through complex challenges, meaningful ownership, and the chance to build new brands within iconic trademarksAll persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I‑9) upon hire.Pay RangeUnited States of America: 218,800 USD - 247,200 USDBase pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage50Long-term Incentive Reference Value Percentage20Location(s)United States of AmericaCity/CitiesAtlantaTravel Required00% - 25%Relocation ProvidedYesJob Posting End DateJune 9, 2026We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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