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Job Details
* Position: Senior Content Marketing Editor
* Location: Johnson Controls
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing, Public Relations, and Writing/Editing
* Industry: Industrial Machinery Manufacturing
Role Overview
Join JCI as a Senior Content Marketing Editor, collaborating closely with the Content Marketing Lead to elevate our content strategy. You will create and distribute high-quality content to drive engagement and support business goals. A strong storytelling ability and experience in B2B marketing are essential.
Responsibilities
1. Content Creation: Lead a team in crafting engaging content across channels, including blogs, videos, and infographics.
2. Editorial Oversight: Review and refine content to meet quality standards and campaign objectives.
3. Performance Analysis: Utilize analytics tools to track content performance and adjust strategies accordingly.
4. Content Calendar Management: Maintain a content calendar for consistent publishing.
5. Industry Trends: Stay updated on market trends and incorporate insights into content strategies.
6. Collaboration: Work with cross-functional teams to align content with business goals and customer needs.
Minimum Requirements
* Extensive experience in content marketing or editorial management.
* Strong writing, editing, and project management skills.
* Proficiency with content management systems and analytics tools.
* Knowledge of SEO best practices and familiarity with AI tools for content optimization.
* Passion for storytelling and creating resonant content.
* Ability to analyze content performance data and refine strategies accordingly.
Preferred Qualifications
* Master's degree in Marketing, Communications, Journalism, or related field.
* Experience in a B2B environment.
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