The Role My client, a health & medical service provider is seeking an experience and dynamic Sales & Marketing Manager to join their team.The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.This is a full-time, permanent position offering a hybrid work model after probation.As the Sales & Marketing Manager, you will be responsible for building and leading the company's commercial growth function including developing strategy, generating qualified leads, expanding into new markets and driving client acquisition.Tasks & Duties Define and lead the company's overall sales and marketing strategy, including positioning, value proposition, target markets, and multi-channel go-to-market plans.Build and present comprehensive commercial strategies to senior leadership, ensuring alignment with organisational objectives and regional growth initiatives.Conduct in-depth market research, segmentation, and competitive analysis to identify untapped sectors, white-space opportunities, and strategic growth pathways.Deliver 3-6 month white-space mapping plans, prioritising target segments and outlining actionable strategies for new client acquisition and sector expansion.Build, manage, and maintain a robust sales pipeline, including lead targeting, outreach, nurturing, qualification, and follow-up to maximise conversion.Design and execute integrated, multi-channel marketing campaigns (email, paid media, content, events, field marketing) to generate qualified leads and drive new sector penetration.Develop compelling marketing assets, proposals, case studies, tender documentation, and sector-specific content, collaborating with internal experts to ensure accuracy and credibility.Plan and execute conferences, seminars, corporate outreach, and HR-targeted events from concept to post-event reporting, optimising lead generation and engagement.Support pre-sales processes by preparing marketing materials, proposals, presentations, capability statements, and process documentation to enhance bid success and win rates.Implement and manage CRM, marketing automation, and analytics platforms, creating automated workflows for lead scoring, nurturing, segmentation, and reporting.Monitor KPIs, analyse campaign and pipeline performance, provide data-driven insights, and regularly report to senior leadership on trends, ROI, and growth opportunities.Work closely with internal teams
- including operations, clinical, and finance
- to ensure service readiness, pricing accuracy, capacity planning, and consistent execution across locations.Experience, Knowledge & Qualifications 5-10+ years in marketing, demand generation, business development, or growth roles, with demonstrated success in building integrated strategies from scratch.Track record of identifying and opening new sectors, driving untapped market opportunities and strategic expansion.Skilled at engaging senior and C-suite stakeholders, building credibility, and influencing decision-making.Comfortable with ambiguity, taking ownership, and driving initiatives end-to-end with minimal supervision.Balances high-level strategic thinking with hands-on delivery to achieve measurable business outcomes.Strong analytical, data-driven approach with commercial insight, able to track KPIs, assess performance, and inform decisions.Excellent written and verbal communication, capable of crafting clear messaging, proposals, and compelling presentations.
xsokbrcExperienced managing campaigns, events, outreach, and client engagements across SMEs, large corporates, and public-sector organisations to deliver results.