Senior Manager, Public Relations (Bangkok-based, Relocation Provided)
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This role is based in Bangkok, Thailand and reports to the Director of Communications. Agoda’s global communications function builds and protects Agoda’s reputation as a trusted and innovative brand with partners and consumers worldwide.
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
The Opportunity
We are looking for a Senior Manager, Global Public Relations (Consumer PR) to join Agoda’s Marketing department. The global communications function is responsible for building and protecting Agoda’s reputation as a trusted and innovative brand with partners and consumer worldwide. The person who fills this Senior PR Manager role will be central to making us even more impactful as part of an international, results-focused Communications team. The role will be based in Bangkok, Thailand and will be reporting to the Director of Communications.
In this Role, you’ll get to
* Shape and define the PR strategy to elevate Agoda’s visibility in markets across Asia Pacific and beyond
* Manage and develop two direct reports, providing regular feedback, coaching, and support to help them achieve their goals
* Manage multi market agency teams to deliver measurable consumer content
* Ideate scalable content to keep Agoda in the news leveraging a combination of data, product, campaign and corporate news
* Keeping a finger on the pulse of breaking news, spotting trends and other editorial/content opportunities for Agoda, what makes the news and how to create that narrative
* Problem solving to develop creative media relations strategies, while also being analytical and measurement driven
* Providing input for the Agoda global team drafting pitches, media briefings, QAs as well as generating campaign ideas
* Responding to global media enquiries and maintaining the Agoda press office
* Managing and counselling stakeholders throughout Agoda who require PR support
What you’ll Need to Succeed
* Creative thinking and an all-round make-it-happen team attitude
* 8+ years of experience in public relations in traditional and digital teams, advantageous, ideally in both an agency and in-house setting. Experience should include 3+ years managing teams or direct reports.
* Strong story-telling experience to consumer, corporate and B2B audiences
* Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnerships etc.)
* Strong media contacts; sound knowledge of influencers and non-traditional channels
* Great English writing, editing and proof-reading skills
* Crisis and issues management experience would be beneficial
* Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment
* Project management capabilities and experience in managing creative and production resources
* Experience in working within a matrix organization structure, across multiple markets and influencing different internal and external stakeholders
* Experience of managing and optimizing budgets
* Ability to measure quality/impact of content for future improvement
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of diverse backgrounds and orientations. We are committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
Disclaimer
We do not accept unsolicited terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
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