Customer Engagement Strategist
We are seeking a senior leader to shape the future of customer relationships.
About the Role:
* This role will oversee the full customer engagement life cycle, from acquisition to retention.
* You will lead the development and optimisation of loyalty programs across various channels, ensuring consistently recruits new customers and develops them into regular customers.
* The successful candidate will leverage customer data and analytics to deliver better targeted, personalised offers and campaigns across multiple channels.
* Benchmark global best-in-class membership programs and bring innovation to the market.
* Build deeper customer engagement through seasonal campaigns, partnerships, and member-only benefits.
Key Responsibilities:
* Lead strategy development and optimisation of loyalty membership programs.
* Transform loyalty scheme into a market-leading, digital-first proposition, including world-class app, simplified enrolment, one-touch checkout, active tiers, cashback incentives, gamification, and integration with partner schemes.
* Work with app development team to create an intuitive, best-in-class loyalty app with high engagement.
* Increase customers identifying themselves in all transactions (in-store and online) and drive measurable improvements in shopping frequency, average transaction value, and long-term retention.
* Leverage customer data and analytics to deliver better targeted, personalised offers and campaigns across app, email, digital, e-commerce, and in-store channels.
* Develop campaigns to make customers feel more valued and informed about store offerings and promotions.
* Benchmark global best-in-class membership programs and bring innovation to the Irish market.
* Build deeper customer engagement through seasonal campaigns, 3rd party partnerships, and personalised member-only benefits.
* Manage and motivate a professional team that targets and retains customers effectively.
What You'll Need:
* A proven track record in loyalty program development and management.
* Strong understanding of customer data and analytics.
* Excellent leadership and team management skills.
* Ability to think strategically and innovate.
Benefits:
* Opportunity to work on a cutting-edge loyalty program.
* Collaborative and dynamic work environment.
* Professional development opportunities.