Handsome Burger is looking for a dynamic, hands-on Marketing Executive or Manager to lead our digital presence and customer engagement. You will be the voice of the "Best Burger in Ireland", working closely with our Operations Manager to ensure our brand is as fresh and high-quality as our patties.
This is not a desk only job - you will be in the stores capturing the buzz, using AI to scale your productivity, and leveraging the full power of the Toast POS ecosystem to drive revenue and loyalty.
This is a hybrid role - visits to each Handsome Burger store (Dublin, Galway & any future stores) will be required.
Reporting to: Operations Manager & Managing director
Responsibilities and Duties:
1. Social Media & Content Creation
● Platform Management: Fully manage and grow Handsome Burger's social media channels
(Instagram, TikTok, Facebook).
● Reel & Video Production: Visit stores regularly to create high-energy Reels and TikToks.
● Content Scheduling: Use our existing library of professional photography and your own "on-the-fly" content to maintain a consistent, engaging posting schedule.
● Community Engagement: Interact with our followers, respond to comments and messages,
and keep the Handsome community buzzing.
2. The "Toast" Power-User (Retention & Loyalty)
● Email & SMS Marketing: Use Toast Marketing to design and execute high-performing email campaigns (e.g., Birthday Wishes, special occasion offers, and menu launches).
● Loyalty Program: Manage our loyalty program to reward our regulars and increase "visit
frequency".
● Gift Cards: Design and promote digital and physical gift cards, particularly during key Irish
holidays and gifting seasons.
3. Online Presence & Deliverables
● Website Management: Keep updated with the latest menus, news, and location info.
● Order Optimisation: Take ownership of our online collection platform, implementing strategies to increase direct collection orders (reducing third-party fees).
● Listing Management: Maintain and update Google Business Profiles, ensuring all hours, menus, and photos are accurate across all sites.
4. Delivery Platform Strategy
● Monitor Performance: Regularly review our presence on Just Eat, Uber Eats, and Deliveroo.
● Promotion Planning: Create cost-effective marketing plans and promotions within these
platforms to boost visibility without eroding margins.
5. AI & Productivity
● Innovation: Actively use AI platforms (ChatGPT, Canva AI, Midjourney, etc.) to enhance
content creation, speed up copywriting, and improve overall marketing efficiency.
Previous social media & marketing experience is desirable.
Job Type: Part-time
Pay: €18,000.00-€25,000.00 per year
Expected hours: 10 – 15 per week
Benefits:
* Company events
* Employee assistance program
* Employee discount
* Food allowance
* Work from home
Experience:
* Marketing: 1 year (required)
* Social media management: 1 year (required)
Willingness to travel:
* 50% (required)
Work Location: Hybrid remote in Rathmines West, Dublin, CO. Dublin