Sales & Marketing Manager - Sligo - Permanent
The Sales & Marketing Manager will lead the commercial sales strategy of the hotel, with a clear focus on driving higher-yield business, optimising market segment mix, and strengthening the hotel's position as a leading four-star property along the Wild Atlantic Way.
This is a high-impact, outward-facing role for a commercially motivated individual who combines strategic thinking with direct client sales activity.
This role requires a proactive, commercially focused individual with minimum 3 years in a similar role who can grow key revenue streams while identifying new opportunities in both domestic and international markets.
A strong emphasis will be placed on rate growth, strategic partnerships, and sustainable business development.
Strategic Focus of the Role
Drive ARR growth across all segments — corporate, conference & events, tour operator, leisure, and online — without sacrificing occupancy targets, along with the sales team.
Identify opportunities and develop new relationships with Professional Conference Organisers (PCOs), business travel agencies in Ireland and internationally.
Actively develop the residential conferences business for the hotel, both mid-week and weekend
Identify platforms with potential to grow sales – e.g. GDS
Actively network within the professional conference, business travel, and tourism sectors to generate new leads and protect existing accounts e.g. SITE, AIPCO & IHI.
Grow shoulder and off-peak occupancy through targeted rate strategies and proactive sales initiatives identifying valley periods.
Support the ongoing development of Sligo as a destination in collaboration with key stakeholders
Play a key role in AI strategy and how it should develop for the hotel.
Responsibilities
Revenue Growth & Sales Strategy
Drive ARR performance across all key market segments and report weekly against targets
Work with the General Manager and Revenue, Sales & Online Marketing Executive to set rate strategy
Conference & Events Business Development
This is a key growth priority for the hotel given its recent significant capital investment in bedroom capacity and meetings infrastructure
Build and manage a proactive pipeline of conference and events enquiries
Networking & Industry Engagement
Actively represent the hotel at industry events, trade shows, and sales missions — including Fáilte Ireland platforms, AIPCO, SITE, IHF events and any other forums that you may identify
Build a strong personal network within the Irish and international conference, events, and business travel sectors
Participate in relevant Wild Atlantic Way trade and tourism initiatives
Marketing & Brand Positioning
Develop and implement a results-driven annual marketing plan
Drive the hotel's digital presence, focusing on direct bookings and brand visibility
Promote the hotel's unique offering
Position the hotel as a leader in sustainability, aligned with its Green Hospitality goals
Sustainability & Innovation
Support and promote the hotel's sustainability initiatives across all sales and marketing activity
Integrate eco-friendly practices into brand messaging and client engagement
Identify opportunities to attract environmentally conscious travellers and partners
Planning, Reporting & Performance
Prepare and deliver annual sales and marketing plans and budgets
Monitor KPIs including:
Track ROI on campaigns and sales activity
Provide regular performance updates and insights to the General Manager
Collaboration & Leadership
Lead out and work closely with Front Office, Reservations, Weddings and Events coordinator Corporate sales and Revenue, Sales & Online Marketing Executive and F&B teams to maximise conversion and guest experience
Support a culture of exceptional customer care and commercial awareness across all departments
Contribute to overall hotel operations
Requirements
Proven track record in hotel sales with demonstrable ARR and RevPAR growth
Strong experience in conference & events business development — ideally with a hotel of similar scale
Well-networked within the Irish hospitality, conference, and business travel sectors
Commercially sharp with strong negotiation skills and the ability to close
Experience across multiple segments: corporate, MICE, tour operators, and leisure
Digitally confident — comfortable with OTA management, GDS, and digital marketing channels
Excellent communicator and relationship builder, equally effective with clients and internal teams
Familiarity with the Wild Atlantic Way and the northwest Ireland tourism landscape is an advantage
For a confidential discussion and more information on the role, please contact
Deirdre Moran
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