Head of Digital Marketing - FTC (18months)
Who We Are
At Life Style Sports, we’re redefining what it means to be a sports retailer!
Proudly Irish-owned and Ireland’s leading sports destination, we empower the Stylised Athlete through bold innovation and unforgettable experiences. From our Brand Centre in Dublin to our carbon-neutral warehouse, everything we do is built to make an impact.
With 39 stores, a thriving eCommerce presence, and a passionate team of over 650, we deliver the best from the world’s top sports brands every day.
But we’re more than just products — we’re about people.
Guided by our Brand values of Social, Inspirational, and Fearless, we create strong connections with our customers and foster a vibrant, inclusive culture for our team.
We’re proud to have been recognised as the #1 sports retailer on the Sunday Independent’s Best Employers list in both 2023 and 2024. We’re breaking barriers and setting new standards for diversity and inclusion in the workplace. Our positive Gender Pay Gap report showcases the strength of our diverse and talented team, and we’re especially proud of the outstanding contributions of the incredible women across our stores and Brand Centre.
Ready to push boundaries, embrace challenges, and shape the future of sports retail? Join our EPIC team today and let’s change the game together!
Role Summary
We’re looking for an experienced and strategic Head of Digital Marketing to lead our digital performance, Media, Social, and Influencer strategy during an 18-month Fixed Term Contract.
As a key member of the leadership team, you’ll own the end to end digital performance for our omni- channel business, driving brand awareness, customer acquisition and revenue growth through data-led and creative strategies across all our key channels (Paid Search& Shopping, Paid & Organic Social, OOH, Affiliates, Influencers, Display, YouTube/VOD).
You’ll lead a high performing digital marketing team of 4 and collaborate cross functionally with Brand, Creative, and eCommerce to deliver integrated marketing campaigns that meet both short-term commercial targets and long-term brand goals.
Role Responsibilities
Leadership & Strategy
Team Management - Manage and mentor a team of 4 digital marketing professionals, agencies & partners.
Media Strategy - Set and execute the overarching strategy for all media channels, including PPC, Social Media, YouTube, OOH, Influencer, and Content Marketing, ensuring both commercial and brand awareness targets are met in line with business priorities.
Sales & Growth - Drive omni-channel sales performance, overseeing the full customer funnel to increase traffic, optimise conversion, and maximise ROAS and overall profitability.
Performance Analysis - Lead data-driven analysis and continuous testing to improve campaign efficiency, profitability, and return on marketing investment.
Budget Management - Own and strategically manage the digital marketing budget, ensuring effective allocation of spend and strong ROI delivery across all channels.
Social Media Excellence- Lead the development and execution of Life Style Sports social media strategy, focusing on engagement, followers and brand advocacy.
Calendar Management – Build and manage an integrated “always-on” paid media and content calendar, aligned to trading moments, campaigns, sporting events, and brand priorities.
Collaborative Execution - Work cross-functionally with the broader GTM Team - Brand, Creative, eCommerce and Buying Heads Of, to deliver aligned strategic, customer and commercialpriorities.
Trends - Stay ahead of digital and retail trends, emerging technologies, and platform innovations to identify new opportunities for sustainable growth.
Key Requirements
* Excellent understanding of Digital Marketing with 8 years’ experience.
* At least 2+ years in a leadership level role with experience of managing a team of 3+.
* Strong knowledge of the Media landscape with a focus on digital performance - Paid Search & Shopping, Display, Video and Paid Social
* Proven success managing large marketing budgets for measurable brand awareness & acquisition
* Strong grasp of how brand awareness and demand generation work together across the full funnel
About you
* Ability to lead, motivate and inspire a team, both within the digital marketing department and across the wider business and third parties agencies.
* Demonstrated ability to deliver results particularly when faced with complexity and ambiguity
* Creative eye with a deep understanding of Social Media & Influencers and the role it plays in driving Brand Awareness, Engagement & Loyalty.
* Analytical mindset with proficiency in interpreting data, dashboards, and reports to derive actionable insights.
* Ability to manage a 7-figure marketing budget whilst maximising the return on investment.
* Retail experience is a plus but not essential
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