Join to apply for the Group Digital Marketing Executive role at Hodson Bay Group
We’re looking for a passionate, data‑driven Digital Marketing Executive to join our growing marketing team. Based in our Athlone office, you will work as part of the group marketing team, managing multi‑channel campaigns, monitoring digital platform performance, and using insights to drive growth and maximise ROI. You will also optimise our website, SEO and email campaigns to deliver an exceptional digital experience for our customers.
What You’ll Do
* Manage and optimise campaigns across Google Ads, Meta Ads and other platforms to deliver measurable results.
* Monitor targeting, bidding and budgets to ensure maximum ROI.
* Collaborate with agencies and internal teams to execute data‑driven campaigns.
* Track and analyse performance KPIs such as CPA, ROAS, CTR and CR using GA4, Ad Analytics and reporting software.
* Present clear, actionable insights to the marketing and leadership teams.
* Maintain conversion tracking and event setups using GTM, pixels and UTMs.
* Optimise website content for SEO, voice search and AI search.
* Conduct keyword research and coordinate with agencies to improve organic and paid visibility.
* Update content through WordPress or Adobe AEM.
* Conduct market and competitor analysis to identify new opportunities.
* Assist in planning and executing email marketing campaigns via Revinate or similar platforms.
* Maintain accurate CRM data and third‑party profile listings.
* Support the optimisation of the customer journey and conversion funnel.
* Contribute to seasonal campaign planning and implementation across multiple channels.
What We’re Looking For
* 2+ years’ direct experience in a digital marketing or e‑commerce role.
* Honours degree in Marketing, Digital Media, Business or related field.
* Strong understanding of digital marketing tactics and tools.
* Hands‑on experience with GA4, Looker Studio, GTM, WordPress, Adobe AEM, Ahrefs, Revinate and Excel/Google Sheets.
* Deep understanding of e‑commerce metrics and ability to define and report on key KPIs.
* Excellent data interpretation and concise reporting skills.
* A strong analytical and intuitive mindset, eager to learn and contribute new ideas.
* A self‑starter who can work independently and collaboratively in a team environment.
* Excellent communication and interpersonal skills with the ability to work cross‑functionally.
Why Work with Us
* Be part of a fast‑moving, collaborative, and creative team.
* Work on high‑impact digital campaigns that drive real business growth.
* Opportunity to develop your skills in analytics, paid media and digital strategy.
* Exposure to leading marketing platforms, data tools and real‑world performance marketing challenges.
* Complimentary access to our on‑site gym and pool.
* 39‑hour working week supporting work‑life balance.
* Meals provided when on duty.
* Free parking on site.
* Bike‑to‑work scheme participation.
* Career development and enhancement opportunities within the group.
* Employee recognition programmes including “Employee of the Month” and motivational initiatives.
* A thriving Sports & Social Club with regular events and activities.
* Exclusive staff discounts in our spa and across hotel services.
* Hotel discounts within Hodson Bay Group, as well as Marriott International and Hyatt International properties.
Job Type: Full‑time, Permanent
Salary: Competitive Salary
Location: Athlone
Schedule: 39 hr week Monday to Friday
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