About the CompanyMy client is a large, consumer-facing organisation operating at national scale, with a strong direct-to-consumer model and a growing portfolio of subscription and regulated financial products. The business is currently investing heavily in digital capability as part of a broader commercial and transformation programme, with performance marketing and e-commerce at the centre of its growth strategy.About the RoleThey are now seeking a PPC Manager to join their digital team in a newly created role, reporting into senior digital leadership. The position sits within a high-performance, target-driven environment and offers strong exposure to cross-functional teams including marketing, product, pricing, analytics and technology. The role is Dublin-based with a hybrid working arrangement.ResponsibilitiesPlan, execute and optimise paid digital campaigns with a strong emphasis on PPC across platforms such as Google Ads, Microsoft Ads and other performance media channelsManage day-to-day performance of paid search activity, ensuring campaigns are structured to deliver against lead generation, conversion and ROI targetsSupport digital brand campaigns across display, video, audio and streaming platforms to drive awareness and reach at scale, while maintaining alignment with overall brand strategyDeliver and support lower-funnel digital activity including paid search, paid social and retargeting initiatives designed to drive acquisition and conversionContribute to conversion rate optimisation initiatives through A/B testing, experimentation and on-site performance improvementsOwn performance reporting across paid media and website activity, using analytics tools to track, analyse and interpret resultsMonitor and optimise key performance metrics including CTR, CPC, conversion rates, ROAS and customer lifetime valueSupport the management and tracking of digital advertising budgets to ensure spend is efficient and aligned with performance goalsWork closely with marketing, content, product and development teams to ensure campaigns are integrated across channels and customer touchpointsApply attribution models and advanced analytics techniques to understand the customer journey and inform optimisation decisionsSupport customer acquisition, retention and renewal strategies through targeted digital campaigns, cross-sell and up-sell initiativesEnsure all digital activity complies with relevant regulatory, data protection and privacy requirementsStay informed on emerging digital marketing trends, platforms and technologies, bringing forward new ideas where appropriateQualificationsA degree in Marketing, Digital Media, Communications or a related discipline, or equivalent professional experience in digital performance marketingRequired SkillsProven hands-on experience managing and optimising PPC campaigns across major platformsA strong track record of delivering both upper-funnel digital brand activity and lower-funnel performance campaignsPractical experience with conversion rate optimisation, testing frameworks and experimentation methodologiesStrong working knowledge of paid media platforms such as Google Ads, Meta, LinkedIn and programmatic toolsExperience using analytics and reporting tools such as Google Analytics and performance dashboardsDemonstrated ability to manage and optimise sizeable digital advertising budgets with a focus on ROIExperience working with customer lifecycle strategies, including acquisition, retention and renewalFamiliarity with regulatory or compliance-driven marketing environments, particularly within financial or regulated sectors, is advantageousExcellent written and verbal communication skills, with the ability to present insights clearly to senior stakeholdersStrong organisational skills and the ability to manage multiple priorities in a deadline-driven environmentPreferred SkillsCommercially focused, with a clear understanding of how digital performance impacts business outcomesComfortable operating in a fast-moving, evolving organisation with shifting prioritiesAble to think strategically while remaining highly execution-focusedSelf-motivated, proactive and comfortable taking ownership of workstreamsCurious, analytical and motivated to continuously improve performanceCollaborative and confident working across teams and disciplinesResilient, adaptable and positive in the face of changeStrong interpersonal skills with the ability to build effective working relationships at all levels