Commercially minded and highly analytical Senior Digital CRO Strategist required to join a growing digital team during an exciting period of organisational scaling and transformation.
This is a newly created role within the business, offering the opportunity to become the internal Subject Matter Expert (SME) for Conversion Rate Optimisation (CRO) and experimentation strategy.
The ideal candidate will bring strong hands‑on experience owning and executing CRO programmes in fast‑paced environments, with a proven track record of delivering measurable conversion uplift through on‑site experimentation and optimisation initiatives.
Key Responsibilities
Own and lead the end‑to‑end CRO and experimentation programme across digital platforms
Develop and manage a structured testing roadmap, including prioritisation frameworks, hypothesis development, test design, execution, and reporting
Drive continuous optimisation of customer journeys, landing pages, user flows, and on‑site experiences to improve conversion performance
Analyse behavioural, customer, and performance data to identify friction points and optimisation opportunities
Deliver actionable insights using analytics tools such as GA4, Adobe Analytics, Hotjar, Contentsquare, or similar platforms
Partner closely with Product, UX/UI, Engineering, Marketing, and Commercial teams to implement and scale experimentation initiatives
Champion a test‑and‑learn culture within the organisation and establish CRO best practices
Monitor and report on experiment outcomes, conversion metrics, and commercial impact
Ensure optimisation initiatives align with broader business growth objectives and customer experience goals
About You
Significant experience in a dedicated CRO, experimentation, or digital optimisation role
Proven experience owning hands‑on A/B and multivariate testing programmes from strategy through to implementation and analysis
Strong expertise in on‑site optimisation and customer journey improvement, beyond CRM or paid media campaign optimisation
Demonstrable examples of delivering measurable conversion uplift through experimentation
Highly analytical mindset with strong experience interpreting digital performance and behavioural data
Comfortable working in fast‑paced, scaling organisations where processes and structures are evolving
Experience using experimentation and analytics platforms such as Optimizely, VWO, AB Tasty, GA4, Adobe Analytics, Contentsquare, Hotjar, or similar
Strong stakeholder management and communication skills with the ability to influence cross‑functional teams
Commercially aware with a strong understanding of customer behaviour and digital growth levers
#J-18808-Ljbffr