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Director @ Amicus | Sales and Marketing Recruitment Expert
AMICUS RECRUITMENT has one of the best opportunities for a
Senior Brand Manager
within the FMCG sector
- Why?
It is the company as simple as that really the brands; their success within the market and their success- quite simply; it is unrivalled.
For this role, the key requirements are to develop sustainable brand plans focusing on promotions and visibility of the brands; keep on top of commercials; work with and influence the sales teams- but you must be commercially savvy to succeed.
Another sell to this position; is the Marketing Controller he is an easy going guy and does not want to hand hold someone- will give you a lot of autonomy-(his pet hate is inaccuracies- inputting wrong information; so being strong on Excel and attention to detail is vital.) but he will give you a lot of support and will push you to grow in the role- a super guy to report too with a lot of experience in the FMCG sector.
The Role
This role will be a full 360 Marketing role; working on high end strategy to POS.
In the role you must have the ability to research both quall and quant; develop insights whilst developing brand plans.
You must be commercial and be numbers focused and have a solutions mindset
It is a demanding role; varies by brand- but very much a 360-marketing role.
As mentioned, you must be very commercial- is it pursuing with a certain campaign?
Do I have the budget; can I justify the spend?
so does it make sense to do X or Y?
"
A typical day to day will involve the following responsibilities although it will be very much up to you to shape the position
budget management; liaising with the Brand Owners; working on both ATL and BTL Activations- as well as being responsible for social media-
you will have a strong budget across the various brands, but you will be responsible for some of the leading Brands and you must be able to justify spend and the why behind it?
the Sales guys would very much rely on the Brand Managers so gaining
their trust will be important; initially building relationships
with the teams- you will meet with the sales teams bi- monthly but they very much rely on the Marketing teams for advice and what is happening in the marketplace- but very much a collaborative approach.
You will also work closely with the Category- I placed the Head of Category and the chap is a good guy; personable and smart.
You will work on sales analysis by channel; analysing profitability and you will be required to work with production and Finance as well.
I spoke to the Marketing Controller about the position and he said the following about the Senior Brand Manager opportunity within the team "
This is an extremely diverse and challenging role and strong project management; commercial skills and influencing skills are essential not just to succeed in this role but in the company- you have to be deadline driven; be able to handle pressure and meet deadlines- in turn though you will obtain fantastic exposure
** Ideally, the Marketing Controller would like someone has exposure to working on digital- social media; Facebook; Instagram, Twitter.
**
For more information please feel free to give me a call on or email me at .
All applications are treated confidentially.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Advertising
Industries
Food and Beverage Services, Food and Beverage Retail, and Wholesale
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