Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from The People Group
We’re working on behalf of a successful and fast-expanding company in the online casino and iGaming sector to find a talented Senior CRM Lead. This is a key position responsible for delivering and evolving the company’s CRM function – spanning player engagement, campaign strategy, automation, and loyalty initiatives.
The ideal candidate is commercially aware, data-driven, and process-oriented, with a passion for refining CRM systems and improving customer experiences through measurable outcomes. You’ll work closely with leadership and a dedicated CRM team to ensure campaigns are timely, targeted, and aligned with broader business goals.
Role Responsibilities
* Own the CRM calendar and develop multi-channel strategies to engage and retain customers throughout their lifecycle.
* Design and build automated flows that guide players from onboarding through to reactivation and VIP treatment.
* Analyse campaign effectiveness through control groups and detailed pre/post assessments to drive optimisation.
* Define criteria for high-value customers and support the development of tiered loyalty or VIP programmes.
* Work closely with product, data, and marketing teams to ensure CRM initiatives are aligned with company-wide objectives.
* Mentor and lead a small CRM team, fostering innovation, accountability, and knowledge-sharing.
* Develop KPIs and dashboards to track CRM success metrics and inform future campaigns and retention strategies.
What We’re Looking For
* 3–5+ years’ experience in CRM, retention, or lifecycle marketing, ideally within a consumer-facing business
* Proven experience using data to inform CRM strategy and execution
* Strong understanding of CRM tools and marketing automation platforms (e.g. Salesforce, Emarsys, Optimove, Adobe Campaign)
* Comfortable analysing large data sets and drawing actionable insights
* Experience with segmentation techniques (e.g. RFM, churn prediction, CLTV models)
* Excellent communication and project management skills
* Previous experience in gaming, iGaming, or a similar digital/high-volume sector is advantageous but not essential
For more information on this role call 01 661 9636
Location: Dublin - Hybrid
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Entertainment Providers and Retail
Referrals increase your chances of interviewing at The People Group by 2x
Sign in to set job alerts for “Head of Customer Relationship Management” roles.
Dublin, County Dublin, Ireland 2 weeks ago
Dublin, County Dublin, Ireland 2 days ago
Dublin, County Dublin, Ireland 3 weeks ago
Dublin, County Dublin, Ireland 6 days ago
Dublin, County Dublin, Ireland 12 hours ago
Marketing Executive – Brand & Communications
Dublin, County Dublin, Ireland 2 weeks ago
Head of Marketing, Brand and Communications
Dublin, County Dublin, Ireland 1 week ago
Head of Marketing Transformation (Maternity Cover)
Dublin, County Dublin, Ireland 1 month ago
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 2 weeks ago
Dublin, County Dublin, Ireland 1 week ago
Head of Capability Learning Solutions for Clinical Development, Global Clinical Operations and Analytics
Dublin, County Dublin, Ireland 11 hours ago
Head of Projects - Data Centre Solutions
Dublin, County Dublin, Ireland 3 days ago
Dublin, County Dublin, Ireland 3 days ago
Dublin, County Dublin, Ireland 2 weeks ago
Marketing Director / CMO Role – Private Markets
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 3 days ago
Naas, County Kildare, Ireland €70,000.00-€70,000.00 14 hours ago
Head of Projects - Data Centre Solutions
Blanchardstown, Fingal, Ireland 3 days ago
Dublin, County Dublin, Ireland 2 days ago
Dublin, County Dublin, Ireland 6 days ago
Head of Systems and Solutions - Case Management
Dublin, County Dublin, Ireland 1 week ago
Head of Global Equities and Quant Solutions
Dublin, County Dublin, Ireland 1 month ago
Dublin, County Dublin, Ireland 1 month ago
Dublin, County Dublin, Ireland 12 hours ago
Dublin 4, County Dublin, Ireland 3 days ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr