Product Marketing Specialist
We are seeking a Product Marketing Specialist to join our team. This role involves developing and promoting product marketing resources, including case studies, guides, research articles, webinars, white papers, and videos, to effectively communicate the value proposition of our products.
This position requires planning and executing cross-channel marketing campaigns using content, email, web, social media, and ads to drive brand awareness, engagement, and conversions.
* Maintain and expand competitive intelligence, including monitoring the market place, creation of battle cards, and research of related verticals.
* Facilitate cross-departmental trainings to ensure messaging consistency and discipline.
* Foster collaboration between Product Marketing and regional technical teams and analysts to identify and distribute use cases and messaging across global teams.
* Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches.
* Manage social media channels, create content calendars, and monitor performance metrics to optimize results.
To be considered for this role, candidates must have 2-3+ years experience in marketing, communications, or a related field, excellent business writing skills, familiarity with product marketing principles, techniques, and best practices, experience managing social media content across platforms, experience building out product marketing campaigns, strong project management skills, and a team player attitude.
We offer a competitive compensation package, flexible work environment, paid time off, educational opportunities, anti-racism and LGBTQIA+ resource libraries, team activities, and more.