The Ideal Candidate
Minimum 3 years experience in digital marketing;
Excellent verbal and written communication skills;
Experience in using Google Ads, Facebook Ads and Google Analytics platforms;
Experience in content development for articles, blog posts, videos;
Advanced knowledge in the operation of a graphics program (Photoshop, Illustrator);
Orientation towards results;
Knowledge (advanced) of the English language
Vision and the ability to think strategically in the long term.
Job description
Develops and implements integrated promotion/communication campaigns and implements in social media accounts: Facebook, Linkedin, Instagram, Twitter, YouTube, etc.;
Write articles, newsletters, advertisements, speeches or other informational, marketing and advertising materials
Administer Search Engine Management Services (SEO, SEM, PPC, Display Advertising, Social Media Advertising, Email Marketing, Newsletter) and Google Analytics;
Manage the websites, social media accounts and other online media used by the company together with the Marketing Manager
Collaborates with internal departments for the development and implementation of actions to promote the company’s services, in accordance with the business strategy and objectives;
Evaluates marketing campaigns and actions from the point of view of business results;
Generate ideas, messages and visuals for advertising materials, develop content, edit messages and images
Analyzes the communication of competitors and trends in the field of education
Identifies and evaluates the communication opportunities of the services in the portfolio
Provides recommendations for improvements, new approaches and perspectives related to: communication channels, messages, media mix, target groups, prioritization of messages, visibility;
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