Position:
Corporate Golf Sales & Events Manager
Department:
Management
Reporting To:
Director of Golf / Director of Sales
PURPOSE OF THE ROLE
To drive and manage all inbound and outbound corporate event bookings related to golf, clubhouse functions, and residential golf stays for Galway Bay Golf. This role is responsible for converting enquiries into memorable experiences through proactive sales, meticulous planning, and seamless execution. The Corporate Sales & Events Manager will collaborate closely with in-house teams to deliver exceptional events while actively pursuing new business in the corporate golf and event market.
KEY DELIVERABLES AND RESPONSIBILITIES
Sales & Client Management
* Generate and convert corporate golf event enquiries (groups of 12+), clubhouse functions, and residential golf stay packages.
* Proactively seek new business from corporate clients, event agencies, and networking opportunities.
* Conduct site visits and client meetings, presenting tailored proposals and upselling resort services.
* Promote and upsell F&B packages, golf day enhancements (e.g. breakfast, drinks receptions), and branded corporate merchandise.
Event Coordination
* Serve as the main point of contact for all confirmed corporate golf events and private clubhouse functions (e.g. christenings, communions, milestone celebrations).
* Prepare and distribute detailed function sheets to all relevant departments to ensure operational readiness.
* Liaise with in-house teams (golf operations, F&B, kitchen, housekeeping, front office) to guarantee smooth event execution.
* Ensure guest needs are met on the day of the event and provide post-event follow-up to encourage repeat business.
Team Collaboration & Reporting
* Coordinate closely with the Director of Golf for all golf-related events and tee time management.
* Work with the Director of Sales to align corporate strategy and reporting metrics.
* Maintain accurate records of enquiries, confirmed bookings, and revenue pipelines using the resort's CRM or event management system.
* Provide feedback and insights to help refine packages, pricing, and event execution.
* Coordinate billing and payment for all corporate events.
CORE COMPETENCIES
* Sales-Driven
: Able to confidently close business, exceed targets, and grow revenue.
* Organisational Excellence:
Highly detail-oriented with a proven ability to manage multiple events and timelines.
* Luxury Service Mindset
: Consistently delivers high-touch service in keeping with 5-star expectations.
* Interpersonal Skills:
Builds trust with clients and works collaboratively across resort departments.
* Commercial Acumen:
Understands profitability, yield management, and the importance of upselling.
* Calm Under Pressure
: Can manage last-minute changes or guest issues gracefully and effectively.
PROFESSIONAL REQUIREMENTS AND EXPERIENCE
* Minimum 3–5 years' experience in sales, events, or hospitality—ideally within a golf resort, private club, or luxury venue.
* Track record of delivering high-value corporate or private events.
* Familiarity with golf terminology, formats, and event types (shotgun starts, stableford scoring, etc.) is advantageous.
* Experience with function sheets, CRM systems, and event management software.
* Strong verbal and written communication skills, confident in presentations and negotiations.
* Flexibility to work evenings, weekends, and holidays as required by event schedules.
* Full, clean driving license preferred.