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My Client is a leading FMCG Organisation with leading brands and due to continued growth and a re-structure of the team; there is a requirement to bring in a strong Brand Manager with an entrepreneurial spirit and can-do attitude to join the Team. This is an extremely diverse and varied role and that you must be able to work at pace; be commercial; come with ideas and get buy in from stakeholders.
The Role
The Head of Marketing – who is a diamond of Manager ( more below) – said the following- “ “Denis we really are looking for someone who is strategic in approach and have a vision; can produce some compelling decks and is close to the numbers- as this role will involve working in pricing; promos; margins and the successful candidate; needs to be the enabler for the sales Team. As you know, stakeholder engagement and being able to influence is really important in the Business and then to come with ideas and have an entrepreneurial approach- I will not hand hold this person and I want him/ her to come with ideas; solutions and thinking.”
This will be both brand and strategic led role but also commercial- it is important that you can understand rate of sale; distribution; sales v budget; SKU performance and to be able to identify opportunities.
Why this opportunity? 1. The Brands and the Business- premium leading iconic brands across a wide portfolio of categories 2. No red- tape and the ability to make an impact- this is at the heart of how my Client operates and 3. The Head of the Division and the Head of Marketing- both have a lot of energy and take real pride in the brands and their roles. The Head of Marketing is a diamond of a Manager AND the Head of the Division is- calm; personable; commercial and the successful candidate will learn a lot from both guys and you will be given both the autonomy and freedom to succeed.
Key Responsibilities
* Create a clear strategy both On & Off trade wine strategy for future growth. Getting buy in from head management and identifying clear opportunities, gaps and next steps.
* Management and execution of best-in-class brand plans.
* 12-month distribution, promotion and visibility plans for on-trade & off-trade for the island of Ireland.
* Generate and track quarterly objectives for on & off trade commercial & activation teams to ensure delivery of volume and distribution targets.
* Compile monthly sales, distribution & marketing reports.
* Produce insightful quarterly & annual reviews. Build annual brand plans based off consumer and category insights.
* Roll out and management of portfolio innovation & NPD and evaluation in order to maximise growth.
* Effectively manage research, creative, event management and media agencies through on-boarding, clear briefings, feedback, reviews and updates. Track agency performances and brand results for all projects and brand campaigns.
* Be the brand guardian for the portfolio, making sure all brand designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences.
* Maintaining a fluent and cooperative relationship with principals and ensuring adequate reporting and collaboration where required.
Key Requirements
* At least 4 years’ experience in a Brand/ Trade marketing role within the FMCG industry..
* Excellent communicator and team player who is both strategic and commercial.
* Ability to interact convincingly with internal and external stakeholders and come with ideas
For more information please contact Denis Mac Sweeney on 087 977 2742 or email Denis at denis@amicus.ie. All applications will be treated confidentially.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Staffing and Recruiting
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