Company
The Irish Examiner and The Echo are part of The Irish Times Group, a leading media organisation in Ireland with a proud tradition of delivering trusted, high-quality journalism.
With a strong national and regional presence and a growing digital footprint, we are committed to editorial excellence, innovation and serving the evolving needs of our readers and communities.
Role Purpose
The Irish Examiner and The Echo are seeking a Digital Marketing Executive to help drive the continued growth of our digital audiences, subscriptions, and brand presence across all platforms.
The ideal candidate will have at least three years of hands-on experience in digital marketing, combining creativity, analytical thinking, and a passion for news media.
You will manage day-to-day campaign activity, support our subscription and audience growth goals, and help shape how our journalism reaches and engages readers.
This is a key role in a fast-paced, collaborative marketing team where your ideas and results will directly influence the success of our digital strategy.
Key Responsibilities:
Campaign Management
Plan, execute, and optimise multi-channel marketing campaigns across paid, owned, and earned media - including Google Ads, Meta, TikTok, LinkedIn, and emerging platforms.
Support digital subscription campaigns, helping to lower cost per acquisition and improve conversion rates.
Collaborate with editorial and audience teams to promote key content, newsletters, podcasts, and events.
Ensure campaigns align with brand tone, editorial standards, and audience objectives.
Manage and monitor campaign budgets across multiple digital platforms, ensuring optimal spend allocation and ROI.
Email Marketing
Support the delivery of targeted email marketing campaigns to engage readers and convert subscribers.
Manage audience personalisation, segmentation, testing, and performance tracking across email campaigns.
Work with internal teams to maintain data quality and ensure GDPR compliance.
Analytics & Reporting
Monitor campaign performance and audience engagement metrics using tools such as Google Analytics 4, Looker Studio, and platform dashboards.
Produce regular reports highlighting key insights, ROI, and recommendations for optimisation.
Contribute to data-driven decision-making to inform the marketing plan.
Audience & Brand Growth
Assist in executing brand awareness campaigns that strengthen our position as a trusted news publisher.
Identify opportunities to grow reach and engagement through audience targeting, content amplification, and social media marketing.
Support partnerships, editorial initiatives, and events that enhance brand visibility and loyalty.
Other duties as may be allocated to you from time to time.
Skills & Experience Required
Bachelor's degree (or higher) in Marketing, Digital Marketing, or Business.
3+ years' experience in digital marketing, ideally within a fast-paced, content-driven environment.
Proven hands-on experience with Google Ads, Meta Business Suite, and social media advertising.
Proficiency in email marketing platforms (e.g., Salesforce Marketing Cloud)
Skilled in Google Analytics 4 and comfortable analysing performance data to inform optimisation.
Competent with digital marketing tools such as Veed, Sendible, and Canva.
Excellent copywriting and communication skills, with a strong grasp of brand tone and storytelling.
Highly organised, proactive, and adaptable, with the ability to manage multiple projects simultaneously.
Certified in digital advertising platforms (e.g. Meta Blueprint, Google Ads, Google Analytics, LinkedIn Marketing Labs) is preferable.
Key Competencies:
Results-driven and analytical mindset.
Creative thinker with attention to brand tone and visual presentation.
Collaborative team player with strong communication and interpersonal skills.
Adaptable, curious, and passionate about digital innovation.
The Irish Examiner & The Echo have a hybrid working policy.