HEAD OF WEB ANALYST- 12 MONTH CONTRACT
ROLE DESCRIPTION
All human is seeking a strategic and highly experienced
Head of Web Analytics
to lead our analytics capability. We are looking for a forward-thinking, action-oriented leader who can set the vision for our analytics practice, drive high-quality measurement frameworks, and enable data-informed decision-making across all digital products.
This role will own the development of our analytics strategy - championing robust tracking, meaningful insight generation, experimentation excellence, and the continuous optimisation of client experiences. You will play a critical part in shaping and maturing our in-house Digital Performance practice.
The successful candidate will play a key role within All human's Digital Performance team - a collaborative group of UX Researchers, Data Analysts, Developers, and CRO specialists - who work together to deliver research-and data-driven insights and experiments that improve conversions, engagement, and overall digital performance for our clients.
KEY RESPONSIBILITIES
Leadership & Strategy
* Define and drive the overall web analytics strategy, ensuring high-quality measurement, insight, and optimisation across client engagements.
* Lead, mentor, and develop a team of analysts, supporting skills development, analytical excellence, and data literacy across the organisation.
* Act as the senior point of contact for analytics, advising clients and internal stakeholders on best practices, frameworks, and emerging industry trends.
* Partner closely with UX, research, CRO, and development disciplines to ensure analytics is embedded end-to-end in digital product workflows.
Analytics Ownership
* Oversee the design and implementation of analytics tracking architectures (GA4, GTM, server-side tagging where relevant) to ensure accurate, scalable measurement.
* Own the governance, documentation, and quality of analytics implementations, ensuring consistency and reliability across all projects.
* Lead the translation of data into clear, actionable insights that support product evolution, optimisation strategies, and business decision-making.
* Guide the creation of dashboards, reports, and visualisations that enable clients to self-serve and understand their digital performance.
Advanced Data & Technical Responsibilities
* Oversee and support advanced analysis using BigQuery, SQL, Python, and relevant AI-powered tooling to automate workflows and enhance analytical depth.
* Ensure robust data QA processes across GA4, Firebase Analytics, and other measurement platforms, providing actionable insights and strategic recommendations.
* Maintain high standards of data accuracy, compliance, and ethical data usage across all analytics processes.
Experimentation & Optimisation
* Champion a structured experimentation programme across clients, ensuring rigorous hypothesis creation, test setup, implementation, and statistical evaluation.
* Oversee A/B and multivariate testing using tools such as Convert and WebTrends Optimize, ensuring experiments are robust, measurable, and strategically aligned.
* Ensure insights from testing are effectively communicated and fed back into product roadmaps.
THE CANDIDATE
Experience & Skill Set
* Bachelor's degree in a Science, Analytics, Statistics, or related discipline.
* 7+ years of experience in digital analytics, with proven experience leading teams or managing an analytics function.
* Deep expertise in GA4, Google Tag Manager, and BigQuery, with strong data modelling, tracking design, and implementation experience.
* Strong analytical and critical-thinking skills, with the ability to interpret complex datasets and translate them into clear, actionable recommendations.
* Proven experience in Conversion Rate Optimisation, including A/B and MVT testing.
* Proficiency in SQL, Python for data exploration or automation is a strong advantage.
* Excellent stakeholder management, communication, and storytelling skills, with experience presenting insights to senior leadership.
* Ability to drive cross-functional collaboration and elevate analytics maturity across an organisation.