Brand Manager, FMCG | Waterford (Hybrid)Are you a commercially driven Brand Manager with a proven track record of delivering high-impact campaigns in the FMCG space?Have you successfully led brand campaigns end-to-end, from insight and strategy through to execution across ATL, digital, and in-store channels?Our client, a well-established, well-known and much-loved Irish food brand, is seeking an experienced Brand Manager to take ownership of their Republic of Ireland portfolio. This is a key role within a fast-paced, competitive category, where strong campaign delivery and brand leadership are critical to driving growth.As Brand Manager, you will be responsible for shaping and executing brand strategy, with a strong focus on delivering integrated campaigns that drive awareness and commercial performance. You’ll work closely with internal teams and external agency partners to ensure best-in-class execution across all consumer and retail touchpoints.* This role requires someone who has hands-on experience running brand campaigns - from concept through to execution - within an FMCG environment *Core duties of the Brand Manager will include:Brand strategy for the Irish market, translating business objectives into clear, actionable plansPlanning and execution of integrated brand campaigns across ATL, digital, social, PR, and in-store activation, ensuring strong, consistent delivery across all channelsWorking closely with creative, media, and research agencies to develop and launch impactful campaigns on time and within budgetUsing consumer, shopper, and market insights to inform positioning, messaging, and campaign directionMonitoring campaign and brand performance, using data and insights to optimise activity and maximise return on investmentSupporting new product launches and portfolio development, ensuring strong go-to-market plans and clear brand positioningPartnering with sales and commercial teams to ensure campaigns translate effectively into retail activation and in-store performanceManaging brand budgets and ensuring effective allocation of spend across campaigns and initiativesActing as brand guardian, ensuring consistency, quality, and alignment across all communicationsSkills and experience you will need for the Brand Manager role:5+ years’ experience in FMCG brand management, ideally within food or beverageProven experience leading and delivering integrated marketing campaigns across ATL, digital, and shopper marketing channelsStrong understanding of brand strategy, positioning, and consumer behaviourExperience working with and managing external agenciesStrong commercial acumen with the ability to link brand activity to sales and performance outcomesExperience using data (e.g., Nielsen/IRI or similar) to inform decisions and track performanceStrong project management skills with the ability to manage multiple campaigns and deadlinesWhat’s on offer:Competitive salary circa €60 - €65K DOEHybrid working model (Waterford-based)Opportunity to work on a well-known Irish FMCG brandHigh level of ownership and visibility within the businessCollaborative and fast-paced working environmentThis role is based in Waterford with a hybrid working model (2 in / 3 out - may require occasional flexibility).
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