Join to apply for the Marketing Manager role at Westport Estate
Nestled in the vibrant heart of Westport Town, Westport Estate is an iconic destination with over 300 years of history, now embarking on an ambitious new chapter. As we transform our brand and expand our product offerings, we are poised to become a premier cultural and historic landmark, not just in County Mayo but on the international stage. We are currently totally refurbishing our Hotel and are looking forward to the launch of the new Grace Hotel early 2026. This exciting journey will elevate the Westport Estate experience, making it a must-visit destination for visitors from around the world.
Job Summary
We are seeking a dynamic and innovative Marketing Manager to lead and execute our marketing strategies. This role focuses on driving promotional strategies, executing campaigns, and achieving revenue targets. Responsibilities include managing digital and traditional advertising, analyzing performance, and collaborating with teams to enhance brand visibility and audience growth. This is an exceptional opportunity to shape the brand presence of a premier hospitality destination.
Principle Responsibilities
* Strategic Marketing Planning; Develop and implement a comprehensive marketing strategy to support the pre-opening launch of the hotel, and long-term success of the estate, hotel, adventure park, and upcoming immersive experiences.
* Campaign Management: Plan, execute and report on integrated marketing campaigns, including digital, social media, PR, print, and influencer partnerships.
* Content Strategy: Oversee content creation for websites, social media, brochures, and promotional materials, ensuring consistency in brand messaging.
* Digital & Social Media Marketing: Drive engagement and bookings through targeted online advertising, SEO, email marketing, and organic social media growth.
* Public Relations & Media Relations: Build strong relationships with media, travel journalists, and key industry influencers to secure positive press coverage and brand recognition.
* Partnership Development: Collaborate with local tourism boards, luxury brands, event planners, and experience providers to enhance brand visibility.
* Guest & Market Insights: Conduct market research, analyze customer data, and monitor industry trends to refine marketing strategies and improve guest experiences.
* Event Promotion: Plan and execute marketing initiatives for estate events, exclusive launches, and VIP experiences.
* Budget & Performance Management: Manage the marketing budget, track key performance indicators (KPIs), and report on ROI for all marketing initiatives.
* Manage the Estates CRM system to full potential, reporting and analyze data to Management team. Guest journey comms strategy for the Estate.
* Set clear KPIs, allocate resources, and analyze cost to ensure efficient execution of marketing campaigns.
* Oversee segmentation, testing, tracking, analysis, and adjustments to marketing campaigns for continuous performance improvement.
* Conduct regular meetings with account managers to review pipelines, address challenges, brainstorm solutions, and ensure the team exceeds performance expectations.
This job description is not intended to be either prescriptive or exhaustive, it is issued as a framework to outline main areas of responsibilities at the time of writing.Required Experience & Skills
* 3-5 Years' experience in a similar marketing role within the luxury hospitality industry.
* Relevant third level degree and/or professional marketing qualification.
* Excellent written, interpersonal, communication and presentation skills.
* Strong team and project management skills.
* Ability to lead a team and work inside the marketing department and as part of the wider team.
* Meticulous attention to detail and proven ability to create engaging content.
* Strong knowledge of digital marketing, social media strategies, and content creation.
* Excellent communication and storytelling skills, with a flair for luxury branding.
* Proven experience in PR, media relations, and influencer marketing.
* Ability to manage multiple projects in a fast-paced, high-profile environment.
* Passion for luxury travel, adventure experiences, and destination branding.
* Strong analytical skills with experience in using marketing data to drive strategy.
* Eligibility to work in Ireland.
What's in it for you?
* Subsidized staff accommodation (subject to availability).
* Ongoing investment in your learning and development.
* Employee Assistance Program.
* Pension scheme.
* Staff discounts at Westport Adventure.
* Discounted rates with local businesses across Westport & Castlebar.
* Bike to work scheme.
Westport Estate is an equal opportunity employer. We strive to create and maintain a diverse workforce where everyone is respected and included.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Hospitality
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